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CASE STUDY 3

A Toy Brand Study : e-Reve helped Increased sales of a Toy Brand by 131% while decreasing the ad spend and ACOS by 39%

Check on how e-Reve team helped a toy brand reduce his hefty spends on Amazon PPC that were going in vian and increased sales by 143%

Overview

A Toy Brand not getting desired results after spending hefty amounts on Amzaon PPC. e-Reve team optimised listing and reduce waste spend, increasing traffic to his listing and in result 143% increase in the sales on the first month 

PROBLEMS

Overspending

Spending a lot of money more than $1000 a month and just getting $500-$600 sales

Not targeting relevant KW

Semi-Irrelevant KW were targeted taht were partially relatable to the product. They were giving poor conversion

Unoptimised listing

After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping

Competitve niche

The niche was competitive and seller was just targeting highly competitive Keywords. Customers were preferring other brand over him


ACTIONS

e-Reve team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits. 

Reducing waste spend

Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns

Targeting Good Ranked Keywords

Keywords with first-page rankings in Broad modifier campaigns were targeted to obtain good search terms with low cost-per-click (CPC)

Optimised Listing

Optimised the listing bacck and front-end by targeting highly relevant less competitive Keywords

Changed Main Image

CTR of the listing was low so we changed the main image and replaced it with a more attractive and appealing image

RESULTS

   30% decrease in ACOS:

     ACOS was decreased by 30% within first 2 weeks, as soon we started targeting             relevant Keywords in our campaigns and reducing waste ad spend

 

143% boost in sales:

e-Reve team achieved a 160% boost in the sales on the first month of implementing their strategies.